“Even with heightened FINRA rollover scrutiny, individuals, especially Baby Boomers, will continue to roll over their defined contribution assets,” said Shaan Duggal, a research analyst.

“Rollover” is a term describing transfers of funds from a retirement account into IRAs.

“As the Baby Boomer generation ages, much of this rollover activity will be due to account consolidation as these individuals plan for their retirement income needs,” Duggal added. “Creating a positive relationship early and building on it as the individual progresses towards retirement is the ideal situation for many providers.”

Cerulli has previously noted that while asset values are climbing, so is the level of competition and noise surrounding rollovers. Duggal added that personalized communication during “opportune” life moments will help foster client loyalty when an individual decides to roll over their account.

“A greater number of Millennials are contributing to Roth 401s, which will become a sizable rollover opportunity in time,” he said.